Intra-Africa Academic Mobility SchemeAcademic Mobility for African Sustainable Development/AMAS
Governance And Social Sciences :
Tourism Development and Management
Name of the HEI offering the course: Addis Ababa University (AAU)
Type of academic programme: Masters
Thematic field of study: Governance and Social Sciences
Title of the academic programme: Tourism Development and Management
Duration in each case (in semesters): Four Semesters or two years (A Semester is covered in 14 weeks/3.5 months). Masters programs at AAU are all modular in which students are required to successfully complete a minimum of 90 to a maximum of 120 ECTS (European Credit Transfer System).
Objectives (max. 150 words):
(Objectives of the master/doctoral programme in relation to the identified needs and the link to the thematic field(s) proposed; etc.)
The General objective for the launching of the master’s program in Tourism Development and Management at the College of Development Studies, Addis Ababa University is to train highly qualified researchers, instructors, development experts, policy makers, planners and administrators, which the tourist industry in Ethiopia seriously needs. This is also related to the thematic area of Governance and Social Sciences as the specific objectives of the program are as follows:
• To conduct class and field-based training of students to equip them with both theoretical and practical skills,
• To produce graduates that have multidisciplinary background and versatile skills that would help them to play a leadership role in the policy making, research-based planning, marketing and management of tourism, as well as in the teaching and research process in higher learning institutions.
Structure and content (max. 400 words):
(Structure and content of the programme, subjects covered; assessment methods; etc.)
The Masters programs at AAU are designed as modular programs, for which modules were developed with work packages and syllabi that determine the activities of the students and the instructors including the outlining the delivery systems. Most of the course activities are student-based where students are strictly required to engage themselves in independent work. Students are therefore assessed on the seminars they write and defend, the laboratory and field work and reports they submit, the continuous assessment by way of quizzes, examinations, discussions, group work, and so on they do. On their part, the respective departments have also developed the required course modules, student and staff manuals, and the necessary regulations and quality control mechanisms that keep the programs in track. Depending on the program each Masters student is required to complete 90 to 120 ECTS (European Credit Transfer System), the average being around 105.
The rationale for the Masters program in Tourism Development and Management at the College of Development Studies, Addis Ababa University are as follows:
• Tourism has come to be not just a movement of people for recreation and curiosity, but also a very important motivating force leading to the sustainable development of the destination areas. The education and training of human resources in this industry has become crucial in today’s world where information, creativity and expertise have become the most important sources of value creation.
• Global experience shows that any strategy to enhance the tourism industry and solve the problem that it faces should be based on pertinent research and training.
• As tourism and its beneficial contribution to development is the outcome of the inputs of several economic sectors it is essentially multi-sectoral and, thus, multidisciplinary. Benefits of enormous magnitude are lost as a result of the uncoordinated nature of the tourism resource mapping, planning and management. The program is intended to bridge this gap through research and training of a multidisciplinary nature.
The MA Program in Tourism Development and Management includes courses, namely, Development Theories, Tourism Policy and Planning, Tourism Business and Marketing, Research Methods and Statistics, Tourism Economics, Tourism Destination Development and Management, Ecology and Tourism, Culture, Society and Tourism, and Event Organization and Management in Tourism. The description for a core course among these, namely, ” Tourism Business and Marketing” reads as: This Module covers issues related with marketing, promotions, advertising and public relations including: national image building and branding, profiling Ethiopia’s tourism products and services to prospective income generating destinations overseas.
At grading, each student is required to complete the above mentioned work requirements through the continuous assessment system. Anything above 85 is graded as A, 75-84 as B, 65-74 as C. Generally, Masters students are expected to score B or above. This by default entails a requirement of a cumulative grade point average (CGPA) of 3.00 or above to graduate successfully. All C grades are expected to be repeated and other grades less than that are failing grades. At any stage if Masters students score CGPA of less than 3:00, they are subject to dismissal.
Finally, thesis defence is open to the public with external examiners coming from abroad but mostly from other universities within Ethiopia after their CV in the field are examined by the department examining board. These are rated as excellent, very good and good. Anything below is subject to re-write up or modifications as the case may be.
Learning outcomes (max 200 words):
(The expected learning outcomes in view of the students’ future academic opportunities and employability, the personal competences, and the impact at institutional, national, regional levels)
The graduates in Tourism Development and Management are expected to:
• Have knowledge of the historical context, the state-of-the art, and emerging issues in the field of Tourism Development and Management,
• Be innovative and able to identify, understand and develop sustainable tourism resources management, and be able to tailor tourism related research outputs into community values and expectation,
• Be qualified to operate in several different tourism niches as well as community based ecotourism,
• Exhibit a commitment to lifelong learning and professional development, involvement in professional activity and public service,
• Be active players as policy makers, planners and development workers,
• Be equipped to forge linkage among tourism stakeholders and other relevant sectors,
• Be able to teach and conduct research in sustainable tourism management and development in higher institutions of learning and research centres.
Recognition and accreditation obtained:
(The master/doctoral program offered must have been recognised and accredited at the time of this application. The official proof of accreditation can be asked by the Agency for all programmes indicated in this section during project implementation.)
Programs at Public Universities in Ethiopia are automatically accredited through the university Senet decisions
The name of the relevant authority that accredited the program:
All Masters programs after curricula developments, they are assessed by senior professors of the field, defended at curriculum review conferences, approved by the respective department councils, academic commissions of the relevant college, approved AAU Senate and finally accredited by the Federal Ministry of Education of Ethiopia.
Period of validity of accreditation:
The period of validity prevails until the next program review period which is usually done between 4 to 5 years.
Intra-Africa Academic Mobility Scheme
Academic Mobility for African Sustainable Development/AMAS
The overall objective of the Intra-Africa Academic Mobility programme is to promote sustainable development and ultimately contribute to poverty reduction by increasing the availability of trained and qualified high-level professional manpower in Africa.